Phizz

Phizz is a UK-based health and wellness brand specializing in science-led hydration solutions. Founded in 2015 by Daniel Cray and his team, Phizz was created to address the challenges of dehydration and nutrient depletion during travel and daily life. The brand's flagship product is an effervescent tablet that combines electrolytes, vitamins, and antioxidants to hydrate up to three times faster than water alone, while also replenishing essential nutrients.
Food Chain Recruitment

Phizz's product line includes various flavors and formulations, such as the original orange flavor and the Apple & Blackcurrant variant, which uses natural stevia as a sweetener. In May 2025, Phizz launched the "Daily Energy" range, featuring orange and cherry flavors, designed to tackle fatigue by combining hydration with a high-strength B-vitamin complex, caffeine, and guarana extract. These products are available in retailers like Waitrose, Tesco, Amazon, and Boots.
Retail Times

The brand has gained significant traction in the UK market, securing listings with major retailers such as Sainsbury's, Boots, Tesco Express, and Morrisons. Phizz is also stocked by airlines like Emirates and American Airlines, as well as luxury hotel chains including One&Only Resorts. Their products are sold in over 65 countries, and the company has prevented more than 92,000 kg of plastic waste through its plastic-positive initiative.
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Headquartered in Covent Garden, London, Phizz operates with a small, agile team dedicated to innovation and customer satisfaction. The company's mission is to simplify wellness by providing functional, science-backed products that empower individuals to feel their best every day.